Colour range

Poly Mailer Colours

Colour is the cheapest branding available on a mailer. A coloured film costs a fraction of a printed run and makes a parcel recognisable on a doorstep before anyone reads the label.

It is also a technical decision. The base colour decides which inks will read, how much shows through the film, and how obvious a scuff will be after a week in a sorting network. This page compares the range on those grounds rather than on how the swatches look.

Not sure which of these to order?

Describe what you ship and we will point you at the right one, then quote it. A recommendation costs nothing.

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Which one fits

What each base does

Four properties decide whether a colour will work for you. None of them is visible in a swatch.

Base film colours compared on the properties that affect a real order.
BasePrint latitudeHides marksShow-through risk
WhiteEvery ink, including photographicPoorlyModerate on dark contents
BlackWhite and pale metallics onlyVery wellNone
Grey or silverDark inks and white solidsWellLow
Saturated colourWhite and blackModeratelyLow
Pastel or blushDark inks onlyPoorlyHigh on dark contents

If your identity depends on a photographic image or a multi-colour palette, white is the only base that will carry it. Everything else is a trade you are choosing deliberately.

Settling a colour without a reprint

Colour is the specification that causes the most disputes, and the sequence below removes most of them.

  1. Decide whether colour or print carries the identity

    If the colour is doing the work, a plain coloured bag may be all you need.

  2. Check your ink against the base

    A dark wordmark cannot go on a dark base. Settle this before anyone designs anything.

  3. Match opacity to your contents

    Dark products under pale film need a higher opacity specification, or they shadow through.

  4. Supply a physical reference

    A screen colour is not a reference. Send a swatch, a previous sample or a defined value.

  5. Approve a proof on the actual film and finish

    Colour reads differently on matte than on gloss, and differently again on a coloured base.

Questions about poly mailer colours

Which mailer colour hides dirt and handling marks most effectively?

Black, followed by grey and mid-tone colours. White shows the most. A matte finish helps on any base, and a design that covers more of the panel hides more of the surface.

Does a coloured mailer cost more than white?

A stock colour carries a small premium over white; a matched colour carries more, because it needs a reference and a proof round. Both are still far cheaper than printing.

Can the same colour run across plain and bubble-lined mailers?

Yes, though the two surfaces reflect light differently so the match should be checked at proof stage rather than assumed.

Match a colour

Send a swatch or a colour value and tell us what you ship. We will confirm what the film can reach and quote it.

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